
A short interview with Espedito Longo, Project Manager (Technological Services) at
Rai, one of the most important broadcasting organizations in Europe.
Let’s talk about your organization. What is your core business?
"Rai is the owner of the Italian national public service radio and television broadcasting license, and one of the most important communication firms in Europe. The company has the ability to conceive, design, and develop contents (which include news, movies for cinema and TV, TV formats, and others) to distribute through a wide range of media including Sat TV, DTT, and the Internet. The main objective of Rai Net, fully owned by Rai and founded in June 1999, is to develop and improve the web as a channel for effectively promoting and easily distributing the aforementioned contents to all Italians".
Could you let us know any further information?

"Rai employs more than 10,000 people, serves over 16 million families as paying users, and owns more than 1,500 branded websites (for entertainment, news, or service) that attract an overall average of 8 million unique visitors a month. The several apps for smartphones and tablets published by Rai recorded more than 900,000 download since their launch dates. In 2011, Nielsen Media Research revealed a significant decrease in annual aggregated advertising revenues (-4%), excluding the web specifically, which recorded +12.3% compared to the previous period. The consolidation of this channel in terms of usage volumes and popularity, and the related capacity to raise growing investments from advertisers, increased the position of the web within the group’s strategy and offer".